Most calls start with cold floors in the rooms over the basement, a basement that feels chilly or musty, or a plan to finish the space. The price moves with how much wall there is, whether dampness has to be dealt with first, and whether we insulate the walls or the floor above. Moisture work and a permit, when one's needed, usually stretch the schedule, and the estimate gives you your own figure.
Before you hire anyone, it helps to know that California's contractor license board has an insulation and acoustical classification that covers installing any insulating material. So ask whoever you're considering to show you their license. I'd rather you check than take anybody's word for it, ours included.